Recent Internet Business Trends

Here is a quick list of recent Internet Business Trends

Email Marketing Trends:

  • 46% of small to medium size businesses (SMBs) currently use email marketing to help them find and retain customers.
  • 36% of SMBs recently said they plan to begin an email marketing campaign in the next 12 months.
  • According to a recent report, for every dollar spent on commercial email marketing the return was just over $43.  The same report showed that for every dollar spend on search advertising the return was just over $21.  Go email marketing.

Search Engine Advertising:

  • Bing steals market share from Google among small businesses according to a recent Webvisible finding (Google lost 5% share from Q3 2008 to Q3 2009).
  • The same report showed that the average small business purchased 55 keywords in Q3 2009 compared to 43 keywords in Q3 2008.
  • The same report showed that the attorney and dentist categories are the most popular at 7.7 and 5 percent, and spend an average of a little more than $2500 and $2000 for the 3rd quarter.
  • The same report showed that 32% of clicks resulted in a lead conversion (went to a landing page, watched a video, printed out directions, entered an e-mail address, sent an email inquiry, or completed an online form.  Going to a landing page was the most common lead conversion, and was 2x the next closest forms of conversion.
  • What about call tracking?… of those with call tracking, just under 5 percent of clicks resulted in a call.

Check back soon for more Recent Internet Business Trends.

{ 1 comment… read it below or add one }

Eric Myers March 10, 2011 at 20:25

With nearly one out of every three Americans using social media these it is clear that this is one of the most powerful forms of connecting out there today. Pay per click ads have also proven very successful over the years. It is great to see businesses using innovative and clever ways to connect with fans. I cant wait to see what is next for social media and the like.

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