Recent Internet Business Trends

Here is a quick list of recent Internet Business Trends

Email Marketing Trends:

  • 46% of small to medium size businesses (SMBs) currently use email marketing to help them find and retain customers.
  • 36% of SMBs recently said they plan to begin an email marketing campaign in the next 12 months.
  • According to a recent report, for every dollar spent on commercial email marketing the return was just over $43.  The same report showed that for every dollar spend on search advertising the return was just over $21.  Go email marketing.

Search Engine Advertising:

  • Bing steals market share from Google among small businesses according to a recent Webvisible finding (Google lost 5% share from Q3 2008 to Q3 2009).
  • The same report showed that the average small business purchased 55 keywords in Q3 2009 compared to 43 keywords in Q3 2008.
  • The same report showed that the attorney and dentist categories are the most popular at 7.7 and 5 percent, and spend an average of a little more than $2500 and $2000 for the 3rd quarter.
  • The same report showed that 32% of clicks resulted in a lead conversion (went to a landing page, watched a video, printed out directions, entered an e-mail address, sent an email inquiry, or completed an online form.  Going to a landing page was the most common lead conversion, and was 2x the next closest forms of conversion.
  • What about call tracking?… of those with call tracking, just under 5 percent of clicks resulted in a call.

Check back soon for more Recent Internet Business Trends.

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