What do you do when your corporate blog goes bad? Blogging Gone Bad is one of the top fears of corporate bloggers. According to a recent article in Inc. Magazine (Nov 2005), Sixteen percent of the U.S. population reads blogs. They also cite Technorati as saying that the number of blogs double every 5 1/2 months.
If your going to do a corporate blog you need to blog with some idea of the consequences. If you are new to blogging go to thenewpr.com and click on “Business Blogging 101″, If you want to see research about corporate blogging go to blogwrite.blogs.com or buzzmarketingwithblogs.com.
Inc shares a story of a popular retailer of high-end food that started blogging, but did a poor job. Before they new it they were labeled with the “Beyond Lame Award”. Next thing they new, their marketing exploded in the blogosphere for one of the worst blogs out there. Think twice about corporate blogging. According to Forbes 2006 on the 500 biggest businesses, only 15 of them have corporate blogs!
