I went to an Internet Marketing training recently where the attendees were primarily small website business owners. There was a question raised regarding Blogging Taking the Place of Emailing. Basically stated it was, “Why should I blog and allow comments and questions from my customers when I could just email them back?”
How many times have you answered the same question to more than one customer? If you answer 1 or more, this is a great reason to blog. Getting rid of the redundancies of business is one great reason to blog, here are some others I have found:
- It provides a great way to connect to your customer audience and understand their needs
- It shows that you are open enough to post customer feedback (hopefully neutral and unmoderated)
- You show everyone not just your emailed customers what kind of an expert you are
- It is a great way to keep your website “fresh” (search engines love fresh content)
- it gives people one more reason to link to your site
- It also exposes your ideas or topics to a potentially large audience. This exposure can generate new partnerships, customers, and fans
I think that if you have an online business of some kind, you should be blogging instead of emailing some types of information to your customers/potential customers.
Leave a Reply
You must be logged in to post a comment.
