Is the CEO of the Future Steve Jobs? Maybe, according to BusinessWeek Feb 6, 2006 edition. Here are some takeways:
1. Strategy - Jobs insists on controlling all apects of the product from hardware to software to service.
2. Leadership - Jobs is very hands-on in his areas of expertise.
3. Culture - Jobs supports the idea that small teams of top talent outperform better funded big teams. He makes sure to have all the creative people in house working together vs. outsourcing.
4. Innovation - Jobs spends most of his time coming up with the next product vs. focusing on finance or sales. He personally meets with suppliers and many suppliers’ suppliers.
5. Marketing - Jobs ads are different than most, focusing on things like “think different”.
6. Partnering - Jobs is a hardcore negotiator.
Steve Jobs also plans to distribute movies on demand, targeting online programming, snippets of interviews, backstage filming, animated shorts, and do-it-yourself programming, all of which will tell if the CEO of the Future is Steve Jobs?
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